In The News
Mercer University and Young Harris College Launch new Interactive Campus Maps developed by TWD
Macon, GA - Website design firm Third Wave Digital has launched two new interactive campus maps to aid the higher education marketing efforts for Mercer University and Young Harris College. Each institution opted for different approaches to the college map; however both used a unique combination of tools for an advanced interactive map design. In a recent focus group conducted by Third Wave Digital, 55% of students said that a detailed campus map was important to a prospective student, which is why a college map is a key marketing component.
Mercer University and Third Wave Digital teamed up again to create a highly developed interactive campus map with a new twist. This is the third map that Third Wave Digital has developed for the University, and is the high point of the award winning Mercer University admissions site, also designed by Third Wave Digital. “The campus map feature is unique because it allows users to have a more in-depth self-guided tour.” says Myron Bennett Third Wave Digital Creative Services Director. “By implementing Google GPS as well as Geo location targeting, visitors will be able to guide themselves through the campus without a physical tour guide. This is particularly useful as an admissions marketing tool for potential students who visit the school on a Sunday or when the offices are closed.”
The new Young Harris College web site was designed as a fully responsive site, and conforms automatically to the device visitors are using. Among the many cutting-edge technological features implemented on this site, the most impactful for admissions are the student video tours and the interactive map. The new interactive map brings a heightened level of engagement with prospective students. “We used high resolution aerial photography from the school in developing their campus map,” says Myron Bennett, Third Wave Digital Creative Services Director. “The fully responsive, mobile friendly map allows prospective students to search and explore the campus right from their phones and tablets.” The increase use of mobile devices is pushing the development of compatible mobile friendly maps to the forefront of the higher education marketing toolbox.
About Third Wave Digital
Third Wave Digital is a comprehensive web design firm specializing in online communications solutions for higher education institutions. We provide innovative responsive website design & development, content management system development & support and complete web hosting services customized to fit your college or university’s website redesign goals.
Third Wave Digital is headquartered in Macon, Georgia with satellite offices in Atlanta, Georgia and Orlando, Florida. For more information about Third Wave Digital, call 888-578-7865, click www.twdcampustours.com, www.twd3.com, or email firstname.lastname@example.org to find out how our services can increase your college or university enrollment and engage students.