Digital Marketing Services
Third Wave Digital has in-house experts to provide online media placement and creative services to assist your college or university in increasing enrollment and raising awareness of your school. After working with your team to determine goals and target audience, we can implement digital marketing campaigns based on your objectives. Digital marketing creative services include the creation of web banners, pre-roll video commercials and unique landing pages to capture leads. We'll also provide monitoring, tracking and reporting throughout the campaign.
Digital Marketing for Higher Education
- Online Display Advertising/Targeting Display Advertising - a type of online advertising such as web banner ads and rich media relying heavily on images, audio and/or video.
- Retargeting Display Ads - is a form of online targeted advertising served to people who have already visited your website.
- Geofencing - ability to drop a pin on a particular location and mobile is served with in a certain distance to that location with a call to click function
- Pre-Roll Advertising - :15 - :30 spots on local or top sites that runs prior to the users desired content
- Social Media Marketing - driving attention to your social media platform through posts, boosts and like campaigns.
- Search Engine Optimization - optimizing your website to perform better on search engine result pages (SERPs).
- Paid Search / PPC / CPC - implementing and monitoring paid search campaigns so that your site displays prominently at the top of search results.
Digital Marketing Experts
Third Wave Digital is engaged in a direct seat in the online advertising exchange enabling us to reach, engage and optimize campaigns with one solution. Our Demand Side Platform (DSP) private account offers access to digital advertising inventory across major ad exchanges.
- Access to over 5 trillion impressions on advertising exchange
- Ability to assign a fluid media mix for instant optimization
- Limitless targeting options and display opportunities to reach your target audience almost anywhere online
- Competitive CPMs for more efficient spending